Are they phrases that you need to worry about? Any business that is local needs to learn more about local SEO.
The Google 3-Pack refers to the top three map results on Google. They are front and center at the top of the page, and, as such, get most of the traffic. According to Advanced Web Ranking, the top spots get almost 33% of the traffic.
Drop down to the second position, and you can expect around 15% of the clicks. The third spot lands you about 9% of the traffic, and it’s all downhill from there. So, essentially that means that the top three spots account for 56% of the total traffic.
In this post, we are going to focus on driving local traffic by building your own Google My Business page.
Nowadays, Bing doesn’t count for much. Google dominates this industry so much that the others don’t have a fair shot. As at July of 2018, Google handled just over 86% of all global search engine traffic.
So, think in terms of getting Google to love your site; it’s going to get you the best results.
Google My Business, or GMB account, is a free service offered by Google. Think of it like a mini-website. You can fill in all the pertinent information about your business. In fact, the more info you provide, the better it performs.
Do you need to claim your GMB page. Why?
Why would someone want to claim your practice’s name online? It is a tactic that may be used by spammers to attract more traffic to their site. You click on the link of what you think is a legit doctor’s practice and end up on a spammy or a rank-and-rent site.
It is also a tactic that your more unscrupulous competitors may try. They might take the opportunity to post false information about your practice or to give fake reviews. Unfortunately, anyone can suggest changes to a Google My Business page. The problem is that these changes are made immediately, so it’s not a suggestion so much as an actual change. The upside of claiming your page is that the admin should get an email when someone does this.
Even if you do nothing at all, Google is going to try and build a page using the information that it can gather online. It will get this data from whatever sources it can, no matter how outdated.
You could have a page in place right now with the wrong phone number on it. By completing the details of your practice, you get to ensure that the data on the page is correct. It helps to cement your website’s credibility with Google.
In trying to establish the credibility of your website, Google employs a number of tactics. One such tactic is to try and confirm the data on the site with external sources. If you can ensure that all these sources have the same information, such as the business name, contact details, and hours, you are a step closer to being credible. The GMB page is an excellent first step in this direction.
The first place a potential client searches about your practice is Google. The Google reviews are unbiased and of real users compared to reviews on a website that are 90% prefabricated. To receive reviews, all you need to do is to provide patients with the GMB link. Patients are likely to leave a review if the process is quick and easy.
You’ll need a CRM software that will work in conjunction with this, but this is a feature that could boost bookings substantially. People can make an appointment by clicking on a button directly from the GMB.
Can it be any easier?
Making regular posts is not only allowed but encouraged to boost visibility online. Create simple updates to highlight specials that you are having or add valuable content from your website. Visitors like to see fresh content since it means the business is taking the time to address their concerns.
Getting to first place in the Google three-pack is considered the holy grail. Using the free tools that Google provides makes excellent sense. At Sante Media, we specialize in optimized GMB and helping your business to rank for multiple keywords for Google My Business.
Contact us today if interested in an optimized GMB profile.